Follow Your Instincts Back To Nature.
The Ask - Back to Nature is an all natural, sometimes organic food company that sells breakfast bars, cereal, crackers, nuts, and trail mix, etc. Kraft acquired Back to Nature in order to establish a foothold in Whole Foods, and they needed our help in taking the brand mainstream.
The Answer - Reinforce people's anxieties about eating food that isn't all natural. People instinctually know high fructose corn syrup, artificial coloring, and strange sounding preservatives aren't healthy. So we encouraged people to, ‘Follow Your Instincts Back To Nature,’ and put anthropomorphized animals into everyday human situations. If an animal wouldn’t eat something that doesn't come from nature, why should you?
[CW – Henry Mathieu | AD – Jim Mochnsky]